Benchmark Physical Therapy is a collection of over 350 physical therapy clinics across the nation. To reflect their leading presence in the field, they wanted a refreshed look that maintained the essence of their original brand.
Preserving the running man motif in their previous logo, the new logo adds fluidity and plays up the momentum of the action. The rest of the brand expression was streamlined to embody that same energy.
A collection of linocut prints exploring cultural motifs, patterns, and markmaking.