Midwest Orthopaedics at Rush has been ranked best in Illinois and top 5 in the nation for orthopedics & spine. However, MOR was lacking the brand recognition to match its world-class credentials and quality of care. The new brand–from the mark to the tagline and the accompanying brand campaign–aimed to reintroduce their practice as the best option for orthopedic care. They are the team both professional and everyday athletes can turn to when they want to go back to feeling their best, faster.

Participated in the development of the brand expression and in concepting tactics shown. 

Brand animations by Andrew Albritton