TO BE THE BEST, SEE THE BEST.

CLIENT      
Midwest Orthopaedics at Rush
 
SERVICE     
Branding




Midwest Orthopaedics at Rush has been ranked best in Illinois and top 5 in the nation for orthopedics & spine. Its innovative practice features fellowship trained, influential physicians leading the field. However, MOR was lacking the brand recognition to match its world-class credentials and quality of care. 

MOR’s new brand, tagline and multi-phase brand campaign aimed to reintroduce their practice as sleek, active, confident– as the best. They are the team both professional and everyday athletes can turn to when they want to go back to feeling their best, faster.

Developed at Motion. Participated in the development of the brand expression and in concepting tactics shown.