a designer (MTIR)

 
 
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MTIR

2016
identity, print

A comprehensive identity was created for the McCormick Tribune Ice Rink at Chicago’s Millennium Park. The concept was to portray the ice rink as a hub of energy and activity even in the cold Chicago winter.

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The style guide features a layering effect that mimics the transparency of ice and the strokes that are left on its surface by skaters. The pages get lighter as you near the end and the layer of pages decrease.