Branding // print
The McCormick Tribune Ice Rink at Chicago's Millennium Park is a hub of energy and activity even in the cold Chicago winter. A comprehensive identity was created attempting to capture this essence. Reoccurring visual language include repeated strokes and layering to mimic the transparency of the ice.
The final mark is a simple collage of the ice rink's initials, MTIR, and white strokes representing the marks left on the ice by skaters.
The pictorial portrait is a visual summary of the essence of McCormick Tribune Ice Rink: a culmination of energy from the Chicago winter, the skaters, and the city itself.
Simple staggering of typography hints at movement and playfulness, while the deep blue maintains the coldness.
The style guide features a layering effect that mimics the transparency of ice and the strokes that are left on its surface by skaters. The pages get lighter as you near the end and the layer of pages decrease.