MTIR

Branding // print

The McCormick Tribune Ice Rink at Chicago's Millennium Park is a hub of energy and activity even in the cold Chicago winter. A comprehensive identity was created attempting to capture this essence. Reoccurring visual language include repeated strokes and layering to mimic the transparency of the ice.

 

Signature

The final mark is a simple collage of the ice rink's initials, MTIR, and white strokes representing the marks left on the ice by skaters. 

 
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Pictorial portrait

The pictorial portrait is a visual summary of the essence of McCormick Tribune Ice Rink: a culmination of energy from the Chicago winter, the skaters, and the city itself.

 
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STATIONeRY

Simple staggering of typography hints at movement and playfulness, while the deep blue maintains the coldness.

 
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Style Guide

The style guide features a layering effect that mimics the transparency of ice and the strokes that are left on its surface by skaters. The pages get lighter as you near the end and the layer of pages decrease.

 
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