Megaplex
Life is too big for small screens
The Larry H. Miller Megaplex has lived in people’s memory as the classic big movie night experience growing up. But with changing times and new competitors popping up, Megaplex needed to remind their movie-goers that the awe-inspiring moments they cherished weren’t going anywhere. Playing up the drama through dynamic scale, rich color, and motion, the brand was rebuilt to transport audiences out of reality and into the a new, larger-than-life world of Megaplex. Witty language doubled down on the theatrics to immerse audiences further and prove that, in this case, more is indeed more.
Aided in concept execution and logo development. Animations by Max Prince
Service
Visual identity
Year
2024